hello,
they say that the best journeys in life answer questions that, in the beginning, you didn’t even think to ask.
My photography journey started at sunrise in Scandinavia and continued on with orchard walks in Tuscany, hitch-hiking journeys through Romania and sleepless boat rides in order to take on the waves of Indonesia. It has been an ongoing presence in my travels, accompanying the smell of newspaper-wrapped fish and chips in Devon and the sounds of tattoo guns in Camden Town. Through the photos, I remember the feeling of freezing cold surf trips in Cornwall, chasing the waterfalls of the Dominican Republic, the morning rush of Brooklyn and fighting the heat and humidity of India.
My aesthetic and style has evolved and been moulded by the places visited, people met and memories made. I consider myself fortunate to have had the chance to collaborate with some of the world’s most respected companies, talented athletes, inspiring musicians and creatives. Working in brand marketing and advertising for over seven years has also provided me with great insight, know-how and much needed time management skills and discipline.
my offerings
I create imagery for all kinds of online and offline projects such as magazine editorials, books, advertising and social media content as well as personal archives or wall decor. This being lifestyle, fashion, food and product photography, travel content and wedding and family photography including maternity shoots, family portraits, engagements and elopements. I shoot both digital and film.
Outside of photography, I have worn many hats throughout my career. With my background in film, advertising and brand management, I can help bring your ideas to life. Whether it is shoot production, art direction, styling, book design or creative strategy.
I pride myself on my professional yet personal approach, planning, time management and emphasis on authenticity and connection with nature. As part of my services I offer free zero commitment initial creative session, in person or online, during which we can discuss your ideas, goals and expectations.
© 2024 Petra Powell
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